Interested connecting your brand with a niche sports audience? All of our podcasts are sports history related, which means we cater to a smaller, yet dedicated audience. Our hosts are committed to uncovering and retelling stories with a passion for their favorite sport. Fans of our podcasts are enthusiastic about the history of their favorite sport and this increases engagement.
Advertising with us provides you with a devoted listener of a niche topic that already trusts the host of the show. This limits friction for the listener to take a chance on your brand. Due to the nature of all podcasts covering sports history, this means that all of our back catalog is evergreen, meaning it’s always relevant. This is the advantage over talk sports radio, because once the weekly news cycle is over, there’s no need for the fan to go back and listen to that old episode.
Why Does Podcast Advertising Work?
There are many reasons why podcast advertising can be an effective way for you to REACH YOUR TARGETED AUDIENCE. Below are some reasons many turn to when stating the benefits. I’m not here to tell you these are all true all the time, but as an avid listener of podcasts, I’ll give you “The Football History Dude gaurantee” that I’ve made purchasing decisions based off podcast ads before.
- The listener chooses to listen to the podcast and the content
- Podcasts are niche, attracting a narrower demographic (or I’ve heard avatar or “cohort,” or whatever you want to call it when you know there’s a difference between the listener compared to a large group of random people listening to a broadcast
- Because of this “choice the listener makes,” this means they also choose to stick around longer and are typically more engaged with the content
- The listeners of podcasts often have more trust in the host that is “independent” compared to a “big box radio”or TV company.
- Listening to a podcast is typically more intimate. Not that way. What I mean is think about it. When do you normally listen to podcasts? Your wearing ear buds and cutting the lawn, taking a walk, at the gym….??? Or often your in the car by yourself, right? You feel like you have a connection to that host
But Why The Sports History Network?
I think podcast advertising can be a great option, as long as there is the right fit, with almost any podcast you choose. Below are some benefits of taking a swing at the Sports History Network. Not a right hook, unless you’re not down with working with an awesome group of podcasters.
- We always include our own podcasters in on creating the ad copy for you (at no additional charge). We like this because it’s a way for us to add a sports history theme with a voice they recognize, meaning you CONNECTING YOUR BRAND TO SOMETHING THE LISTENER CARES ABOUT!!!
- The ad will be placed across the entire catalog of episodes on the network
- It’s a low friction (yes, that means cost) way to try out this podcast advertising game. We’re not the big guys, but we do have passionate listeners
- We’d be happy to work with you on social media campaigns, banner ads on our site, or anything else you might cook up
- You know you love sports and you will probably love us
- Most importantly, we think you’re an ALL-STAR!!!