When you go to a sporting event, do you tailgate? If not, have you ever considered it? Tailgating is a time-honored tradition, and even if you answered “no” to the first questions, then I know you have to answer “yes” to….have you ever seen tailgaters when you attended a sporting event? It doesn’t matter if it’s High School, College, or the Pros, there is tailgating all around us.
That’s where we bring in this week’s guest, Luke Lorick. First, a funny little backstory on how I came across Luke. I was listening to “The Side Hustle” podcast and saw the title – How One Football Fan Turned Tailgating Into An Online Business.” I had to check it out, and boy was I glad I did so. Luke is very passionate about tailgating and extremely entertaining.
Luke Lorick founded Tailgating Challenge in 2012 to share his passion for tailgating with the world. Tailgating Challenge is the world’s leading site to learn about all the new tailgating gear and then fans get a chance to win fun items each week.
Luke has tested over 700 tailgating products, given away 1,000’s of fun prizes, founded 3 National Days, and inspires people to take their tailgating to the next level. (Speaking of fun items, check out Luke’s giveaway below)

Tailgating Challenge Episode Outline
We dive into many topics in the interview, including:
- The origin story of Tailgating Challenge
- How and when he founded National Tailgating Day
- The other National Days he founded (Homegating and Yard Games Day)
- A rundown of some of the more interesting products he reviewed
- What makes a “Great Tailgate,” geared towards a new tailgater
- He gets to take my DeLorean into the future and bring back one cool tailgating product he thinks will “change the tailgating game”
- Much more….
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